Industry & Business

56% of higher education institutions will struggle to meet recruitment targets due to visa/travel restrictions

 Breaking News
  • Irish Supermarkets Benefit From the Christmas Spirit The latest grocery market share figures from Kantar Worldpanel in Ireland, for the 12 weeks ending 31 December 2017, reveal that shoppers spent an extra €90 million on groceries over the festive period. David Berry, director at Kantar Worldpanel, comments: “Over the Christmas period the average household spent a record €1,532 on groceries – an increase of [...]...
  • Business Unprepared For GDPR ISME, the Irish SME Association has published the results of its General Data Protection Regulations survey (GDPR). The report gives a breakdown of GDPR compliance among SMEs and the actions taken to date on GDPR compliance. The survey focused on knowledge, compliance and actions to be taken in light of GDPR. The General Data Protection Regulation [...]...
  • Dell Turns E-waste into New Treasures With Industry-first Gold Recycling Programme Dell is announcing an industry-first pilot to use recycled gold from used electronics in new computer motherboards, which will ship in the award-winning Latitude 5285 2-in-1s starting this spring. The pilot follows a successful feasibility study on server motherboards. The closed-loop gold process could support the creation of millions of new motherboards in the next year. It [...]...
  • PM Group Acquires UK Specialist Engineering Firm PM Group has announced the acquisition of PROjEN, a 100-person multi-disciplinary engineering firm based in the UK, with offices near Manchester and in Edinburgh. The company has joined PM Group as PM PROjEN. PM PROjEN provides multidisciplinary engineering and project management services in the chemical, petrochemical, advanced manufacturing technology and energy sectors. “The acquisition of PM [...]...
  • Cork Airport Welcomes Air France One of the biggest airlines in the world, Air France is to begin services out of Cork Airport from May, with a new Cork toParis-Charles de Gaulle route. The daily flight during this year’s summer season will not only link Cork to France, but also connect passengers from the south of Ireland to Air France’s extensive network of over [...]...

56% of higher education institutions will struggle to meet recruitment targets due to visa/travel restrictions

56% of higher education institutions will struggle to meet recruitment targets due to visa/travel restrictions
September 28
09:00 2017

TERMINALFOUR, the digital marketing and web content management platform for higher education, has announced the results of its 2017 ‘Global Higher Education Survey’. The results highlight significant concerns among higher education institutions about student recruitment targets due to proposed visa/travel restrictions. In a survey of 391 higher education professionals from 333 unique higher education institutions, 56% stated that travel restrictions will directly impact their institution’s ability to meet recruitment targets.

The survey was carried out among web, marketing, recruitment and leadership professionals in higher education across the US, UK, Canada, Ireland, Australia and South Africa.

The survey also found that 37% of higher education professionals have high levels of job insecurity. When asked to rate their personal job security in the context of Government policy, student recruitment challenges and internal restructuring, just 28% of respondents stated that they feel highly secure in their current role.

Regarding how travel restrictions are likely to impact institutions, 11% of respondents stated that international students account for more than one-fifth of total recruitment numbers. A further 19% of those surveyed said that these students accounted for more than one-tenth of total student recruitment.

Piero Tintori, CEO and Founder, TERMINALFOUR, said: “There’s no doubting that Brexit and the election of President Trump has caused some rumblings in student recruitment teams across the globe. 56% said visa and travel restrictions would impact recruitment targets.  Let that sink in. More than half of the participants think travel restrictions will effectively cost them millions in lost revenue.”

The survey sought to understand the current situation relating to vacant seats in universities and colleges and to investigate whether recruitment teams are hitting their targets. 42% of respondents (working in web, marketing or recruitment roles) were not sure of the situation regarding vacant seats in their institution. 20% surveyed stated they never have vacant seats; 12% have less than 2% vacant seats; 10% less than 5% vacant seats and 7% stated their institution averages above 11+% vacant seats every year.

Commenting on these results, Tintori said, “The results of this survey serve to illustrate the ever-present challenge of filling seats. The statistics reveal a mixed bag when it comes to vacant seats.  What really causes alarm bells for me is the lack of awareness shown by many respondents when it comes to the percentage of vacant seats in their institutions, with many unable to even guess at the answer.

“This drives home the point that there’s a big disconnect between the organisational goals of the institution and the online goals.  One informs the other; it’s unconscionable that these figures aren’t understood across an institution”, he continued.

The survey also attempted to reveal web priorities for marketing and digital teams in universities and colleges.   A new question for the 2017 survey was the level of adoption or incorporation of web based personalisation on higher education websites.  The results were surprisingly low. 79% of respondents said they did not incorporate website personalisation on their institution’s website; only 14% stated that they did but this figure included 6% that only had location based personalisation.

61% stated that web accessibility improvements were a top 3 website priority in 2017.  62% of this figure stated that ‘Legal & Policy’ forces were behind its prioritisation followed by social factors at 25%.

Piero Tintori commented: “We’re seeing lots of cases where higher education institutions, particularly in the US, are getting into real legal trouble by not meeting basic accessibility standards. As a result, digital transformation initiatives are sometimes being driven by or accelerated by the threat of litigation, with institutions now releasing funding to make sure their websites meet these standards to avoid stark financial penalties.”

“The other side of the debate is that accessibility opens the door to opportunity. 285 million people in the world are visually impaired, between 1% and 9% of the population have movement related disorders, and 15% of the US population has a learning related disability. These are potential and prospective students and a failure to address their needs is a failure to tap their potential to join your institution.”

About Author

editor

editor

Related Articles






New Subscriber





Subscribe Here



Advertisements
































National Manufacturing Conference & Exhibition 2016

NIBRT Springboard Success Stories



Upcoming Events

  • No upcoming events
AEC v1.0.4