AIG Extends its Sponsorship of Gaelic Games in Dublin
AIG has extended its partnerships with Dublin GAA, Dublin LFGA and Dublin Camogie for a further five years. The announcement was made at Beann Eadair GAA Club in Howth, where juvenile members of the local club joined representatives from Dublin’s four inter-county senior teams. The current deal, which was agreed in November 2013, expires this coming November. By the time the extended arrangement comes to an end AIG will have sponsored all four codes in Dublin for ten years. AIG was the first sponsor to bring the codes under the umbrella of one sponsor in Dublin.
The extended deal will also see AIG sponsor the new AIG Performance Centre at Parnell Park which is due to be fully developed shortly and will be open for use to both club and county players from right across Dublin.
Other key points of the sponsorship include:
- The sponsorship will fund Dublin GAA Games Development Officers who serve local communities, clubs and schools
- Funding will be available for initiatives aimed at Dublin GAA clubs including player and club member safety initiatives, safety equipment for juveniles and education programmes
- AIG to sponsor all Dublin inter-county teams up to senior level.
Dublin County Board Chairman Seán Shanley commented; “Both Dublin GAA and AIG have gone from strength to strength over the course of the last four and a half years and this long-term commitment will allow us plan for the development of our games in the county on a sound financial footing. Providing the right structures for young players to participate in hurling and football in a county with the population of Dublin is a huge operation which requires significant investment. With the backing of AIG, we can look forward to building on the work already being done and continue to invest in allowing as many girls and boys as possible to take part with the guidance of the best coaching.”
He added: “With the finance provided by this deal, Dublin County Board can invest in more projects, more coaching and better support structures. The AIG Performance Centre at Parnell Park will be just one of a number of initiatives which we have in the pipeline.”
AIG General Manager Declan O’Rourke said: “AIG is extremely proud of its sponsorship of Dublin GAA, Dublin Ladies Football and Dublin Camogie. The partnership has been a major driver for building our brand and business since November 2013. It is fantastic for AIG to continue to be part of the Dublin GAA success story for a further five years. With Dublin County Board’s proven management team, we look forward to seeing the GAA continue to go from strength to strength across all four codes, in the city and county, in nurseries, clubs, schools and in Croke Park.”
Declan O’Rourke continued: “AIG in Ireland is committed to investing in grassroots sport for both male and female participants. This sponsorship extension is a clear sign of that, as is our continued sponsorship of the Golfing Union of Ireland and the Irish Ladies Golfing Union, the AIG Irish Open Tennis Championships and our promotion of our global sponsorship of the All Blacks and the Black Ferns.”
Pictured (left to right): Dublin Camogie Chairwoman Jenny Byrne; Dublin GAA CEO John Costello, AIG General Manager Declan O’Rourke, Dublin LGFA Secretary Mary O’Connor and Dublin County Board Vice-Chairman Mick Seavers.