Industry & Business

Branded Sales Outpace Own Label For First Time Since 2014 in Irish Grocery

 Breaking News
  • Microsoft’s New €134 Million Campus Officially Opens An Taoiseach, Leo Varadkar TD, was joined by Peggy Johnson, Executive Vice President, Microsoft Corporation; Cathriona Hallahan, MD, Microsoft Ireland; and Martin Shanahan, CEO, IDA Ireland at the recent official opening of the company’s new 34,000 sq m campus, One Microsoft Place, in Leopardstown, County Dublin. The opening of the building marks an important milestone [...]...
  • Tesco Ireland Achieves Great Place to Work Status Tesco Ireland has been awarded the coveted Great Place to Work accreditation. As a leading food retailer, Tesco is one of the biggest private sector employers in Ireland employing over 13,000 people across the country in its network of stores, head office and distribution centre. The Great Place to Work process celebrates Irish companies who promote [...]...
  • Guinness Enterprise Centre Bags Global Award For Top Business Incubator Dublin’s Guinness Enterprise Centre (GEC) has been named as the World’s Top Business Incubator, Collaborating with University, 2018. The award was presented to the GEC at the recent UBI Awards and Recognition Gala ceremony at the World Incubation Summit in Toronto, Canada. The GEC saw off strong competition from more than 1,300 incubators worldwide, which [...]...
  • Datapac Wins €5.5 Million in New Managed Services Contracts Datapac, a leading technology solutions and services provider, won €5.5 million in new managed services contracts with Irish organisations in 2017. The company is expecting to grow its managed services business by a similar figure again in 2018. Following recent investment in its Network Operations Centre (NOC) that included deployment of new remote monitoring platforms in [...]...
  • MSD is to Develop a New Biotechnology Facility in Dublin MSD is to develop a new biotechnology facility in Dublin, with the expected creation of up to 350 new jobs. Known as MSD Biotech, Dublin, the facility will be constructed on an existing MSD-owned property, the site of its former facility in Swords, Co. Dublin. Commenting on the announcement, the Minister for Business, Enterprise and Innovation, [...]...

Branded Sales Outpace Own Label For First Time Since 2014 in Irish Grocery

Branded Sales Outpace Own Label For First Time Since 2014 in Irish Grocery
February 13
11:36 2018

The latest grocery market share figures from Kantar Worldpanel in Ireland, for the 12 weeks ending 28 January 2018, show continued growth for Irish supermarkets with branded goods leading the way. David Berry, director at Kantar Worldpanel, comments: “The recovery of branded sales began in late 2017 and has continued apace in the new year. Sales of brands are up 4% year on year as shoppers parted with an additional €49 million on their favourites during the past 12 weeks. This is the first time in four years that brands have posted stronger sales growth than their own label counterparts, with alcohol, baked goods, frozen food and toiletries performing best.”

New year health kicks were in evidence as spinach, berries and avocados continued to grow in popularity. Sales were up by 46%, 19% and 6% respectively year on year.  David Berry continues:“Shoppers’ increasing interest in vegetarian and vegan lifestyles was clear as sales of vegetarian options surged by 18%.  One in five shoppers picked up a vegetarian product during the past 12 weeks. Winter also brought its fair share of sniffles: sales of cough sweets and liquids increased by 9.5% and vitamin supplements saw a 14% increase year on year as shoppers tried to bolster their immune systems.”

David Berry, director at Kantar Worldpanel.

Among the retailers, Dunnes remains in pole position, capturing 23.2% of shoppers’ grocery spending. Sales growth for the retailer has remained strong, with Dunnes posting an increase of 5.7% compared with this time last year. David Berry explains: “Loyalty continues to define Irish grocery, with shoppers now less likely to shop around and committed to spending more with their retailer of choice. Dunnes has capitalised on this trend, successfully counteracting lower footfall with higher spending from its existing customers.”

In second place, Tesco is just behind with a 22.7% share of the market and a comparable sales increase of 4.8%. This is the tenth successive month that the retailer has enjoyed sales growth, boosting market share by 0.3 percentage points year on year.

Performance for SuperValu remains consistent, with sales growth of 2.1%. Dublin yielded the strongest results for the retailer, with the supermarket managing to increase its market share in a region where it was traditionally under represented.

Lidl continues to enjoy a strong performance, with sales growth of 4.6% boosting market share to 10.5%. Aldi has seen a slight dip in sales, with market share now standing at 10.3%.

Meanwhile, Iceland – which currently holds just 0.6% of the Irish grocery market – is gaining a foothold in the frozen aisle. David Berry explains: “Helped by store openings in 2017 – the retailer opened its twentieth Irish outlet on 23 January – the grocer has managed to increase its share of frozen food sales from 4.3% to 6.0% year on year during the past 12 weeks.”

About Author

admin

admin

Related Articles






New Subscriber





Subscribe Here



Advertisements

































National Manufacturing Conference & Exhibition 2016

NIBRT Springboard Success Stories



Upcoming Events

  • No upcoming events
AEC v1.0.4