Industry & Business

Marketing

Enterprise Ireland Survey Reveals Irish Exporters Remain Optimistic About the UK Market – 92% See Growth Opportunities Post-Brexit

    Enterprise Ireland Survey Reveals Irish Exporters Remain Optimistic About the UK Market – 92% See Growth Opportunities Post-Brexit
A survey conducted by Enterprise Ireland of client companies exporting to the UK has revealed that 92% see opportunities for growth in the United Kingdom post-Brexit. The survey, conducted as
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Bord Bia Launches First Consumer Promotion of Beef in the US

    Bord Bia Launches First Consumer Promotion of Beef in the US
Bord Bia (Irish Food Board) has launched the first consumer promotion of Irish beef in the USA to date, giving US consumers the chance to win a trip to Ireland
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Jameson Irish Whiskey Passes 8 Million Cases Annual Sales Barrier

    Jameson Irish Whiskey Passes 8 Million Cases Annual Sales Barrier
Sales of Jameson Irish whiskey passed a record 8 million cases in the twelve months to December 2019 as the brand experienced strong value growth of 9% in the last
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The World’s Most Valuable Brands

    The World’s Most Valuable Brands
Defending its position as the world’s most valuable brand for the third consecutive year, Amazon has broken the so far unattainable US$200 billion brand value mark, according to the latest Brand Finance Global
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Management Changes at the Guinness Storehouse

    Management Changes at the Guinness Storehouse
Guinness and Diageo have announced that Paul Carty (pictured above) is to retire from his role as Managing Director of the Guinness Storehouse, Ireland’s most popular paid visitor attraction and
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Visitors to Irish Whiskey Distilleries Exceed 1 Million For First Time

    Visitors to Irish Whiskey Distilleries Exceed 1 Million For First Time
Over one million people visited Irish whiskey distilleries and brand homes last year, the first time visitor numbers have exceeded the one-million mark. That is according to Drinks Ireland/Irish Whiskey Association,
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The ‘Digital Paradox’ Facing the Media Industry in 2020

    The ‘Digital Paradox’ Facing the Media Industry in 2020
Technology will continue to redefine the media landscape in 2020, creating opportunities and challenges for marketers. As ad spend on social and tech platforms continues to grow; technology innovations will
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London Company Smartzer Develops Digital Team in Belfast

    London Company Smartzer Develops Digital Team in Belfast
Interactive technology company, Smartzer is investing in Northern Ireland for the first time with a 16-strong digital team. Founded in London, the company develops digital video-tagging technology to create an
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The Irish Heart Foundation Launches Ground-breaking Childhood Obesity Manifesto

    The Irish Heart Foundation Launches Ground-breaking Childhood Obesity Manifesto
Obesity “represents the greatest single threat to the health and wellbeing of children in Ireland today and drastic action is needed to protect them.” This is the main message of
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New Head at Unilever Ireland

    New Head at Unilever Ireland

Emily Pittman (pictured) has been appointed Vice President and General Manager for Unilever Ireland. Based at the company’s head office in Citywest, Dublin, Emily takes responsibility for growing Unilever’s business in Ireland, working

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Veriteer Expands its Irish Team as Business Grows in Europe and the USA

    Veriteer Expands its Irish Team as Business Grows in Europe and the USA

Veriteer, an international customer experience company with headquarters in Holywood, County Down, is expanding its workforce to meet a significant increase in demand from across Europe and the USA. Veriteer

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Grafton Merchanting ROI Rebrands to Chadwicks Group

    Grafton Merchanting ROI Rebrands to Chadwicks Group

Grafton Merchanting ROI, Ireland’s leading building merchanting company, is rebranding to Chadwicks Group as part of a €5 million investment programme in the business. The €5 million investment over the next

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ASAI Issues New Guidelines For Advertising Mobile Phone and Broadband Services

    ASAI Issues New Guidelines For Advertising Mobile Phone and Broadband Services

The Advertising Standards Authority for Ireland (ASAI), the independent self-regulatory body committed to promoting the highest standards of marketing communications in Ireland, has introduced new guidelines relating to the advertising

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Brand New Campaign Showcasing Ireland’s Food and Drink Starts

    Brand New Campaign Showcasing Ireland’s Food and Drink Starts

Fáilte Ireland’s Taste the Island campaign has gone live with a brand-new TV ad encouraging domestic holidaymakers to take a short break in Ireland to enjoy some of the 700+

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PREM Group Launches New Hospitality Brand

    PREM Group Launches New Hospitality Brand

International hospitality giant, PREM Group has launched a new business brand, PREM Hospitality. In a bid to gain better brand recognition with customers, guests and employees all properties will now

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Irish Tech Firm Makes Global 2019 Gartner Magic Quadrant For Mobile Marketing Platforms

    Irish Tech Firm Makes Global 2019 Gartner Magic Quadrant For Mobile Marketing Platforms

Dublin-based mobile technology business, Xtremepush, has become the first Irish-owned tech firm to earn a place on the Gartner Magic Quadrant for Mobile Marketing Platforms. Established in 2014 by tech

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Esri Ireland Partners With Causeway Coast and Glens Borough Council to Boost Local Tourism

    Esri Ireland Partners With Causeway Coast and Glens Borough Council to Boost Local Tourism

Esri Ireland, the market leader in geographic information services, has announced that Causeway Coast and Glens Borough Council has used its digital mapping software to boost local tourism through a

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Bord Bia Opens Third Office in Asia

    Bord Bia Opens Third Office in Asia

Bord Bia has opened a new office in Tokyo, Japan, bringing to 14 the number of international offices it has promoting the Irish food and drinks industry overseas. Through its

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Irish Distillers Launches ‘A Story of Irish Whiskey’ Podcast Series

    Irish Distillers Launches ‘A Story of Irish Whiskey’ Podcast Series

Irish Distillers, Ireland’s leading supplier of spirits and wines and producer of some of the world’s most well-known and successful Irish whiskeys, has launched its first podcast, ‘A Story of

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Bord Bia is the Most Highly Regarded Organisation in Ireland

    Bord Bia is the Most Highly Regarded Organisation in Ireland

The Reputations Agency has announce the results of the annual Ireland RepTrak® 2019 study, the largest and longest running study of reputation in Ireland, now celebrating its tenth year. Based

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Kerrygold Reaches €1 Billion Annual Retail Sales Globally

    Kerrygold Reaches €1 Billion Annual Retail Sales Globally

Kerrygold, the brand owned by Irish dairy farmers through the Ornua dairy co-operative, has exceeded €1 billion annual retail value – the first Irish food brand to reach this momentous

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LEOs Unite to Create New Opportunity For Producers to Pitch to Top Food Buyers

    LEOs Unite to Create New Opportunity For Producers to Pitch to Top Food Buyers

Local Enterprise Offices (LEOs) in local authorities from all over the country have joined forces to make an unprecedented investment in raising the profile of the country’s finest food producers.

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Marketing Campaign Worth €1.2 Million Unveiled by Guaranteed Irish

    Marketing Campaign Worth €1.2 Million Unveiled by Guaranteed Irish

Guaranteed Irish, the not-for-profit business membership organisation championing 600+ homegrown and international businesses in Ireland, has unveiled a new marketing campaign worth €1.2 million, aimed at showcasing its members’ success.

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Jameson Enters the Top 10 Premium Spirits Brands in the World List

    Jameson Enters the Top 10 Premium Spirits Brands in the World List

Jameson Irish whiskey, which is produced by Irish Distillers at Midleton Distillery in Cork, has entered the top 10 of

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Skillnet Ireland Wins Big at Top Digital Awards 2019

    Skillnet Ireland Wins Big at Top Digital Awards 2019

Skillnet Ireland, the national agency responsible for the promotion and facilitation of workforce learning, won big at the recent 2019

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Kerrygold Unveils Major New Campaign to Reach Over 36 Million Irish Butter Lovers

    Kerrygold Unveils Major New Campaign to Reach Over 36 Million Irish Butter Lovers

Kerrygold, Ireland’s iconic dairy brand and one of the country’s most successful food exports globally, is placing Irish farming families

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Ireland’s Leading Snack Food Manufacturer Changes Name

    Ireland’s Leading Snack Food Manufacturer Changes Name

Largo Foods, Ireland’s leading snack food manufacturer, has announced its name change to Tayto Snacks, reflecting the strength, longevity, and recognition of

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Guaranteed Irish Celebrates 45 Years as Global Revenue Hits €26.2 Billion

    Guaranteed Irish Celebrates 45 Years as Global Revenue Hits €26.2 Billion

Guaranteed Irish, the not-for-profit business membership organisation, has unveiled new figures which show that global revenues generated by its 550+

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Visitors to Irish Whiskey Distilleries Up 13% in 2018

    Visitors to Irish Whiskey Distilleries Up 13% in 2018

The Irish Whiskey Association (IWA) has published statistics which show that there were 923,000 visitors to Irish whiskey distilleries in

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Fáilte Ireland Unveils Range of Measures to Sustain Tourism Growth For 2019

    Fáilte Ireland Unveils Range of Measures to Sustain Tourism Growth For 2019

Creating a series of long-term tourism development plans for specific geographical locations, developing new festivals to lengthen the tourism season,

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Eyekiller Secures First Bite of the Big Apple

    Eyekiller Secures First Bite of the Big Apple

County Down-based digital agency Eyekiller is expanding its team in Bangor and securing new business. Symphony Space, a Broadway performance

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Solar AdTek Partners With Iarnród Éireann and Commuter Advertising Network to Create Significant Energy Savings

    Solar AdTek Partners With Iarnród Éireann and Commuter Advertising Network to Create Significant Energy Savings

Solar AdTek, the leading developer and supplier of innovative solar powered and LED lighting systems for outdoor advertising, has completed an

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Waterford Greenway Launch Wins Top PR Award

    Waterford Greenway Launch Wins Top PR Award

Leading communications agency Springboard PR & Marketing and Waterford City & County Council have won a prestigious national PR award

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AIG Extends its Sponsorship of Gaelic Games in Dublin

    AIG Extends its Sponsorship of Gaelic Games in Dublin

AIG has extended its partnerships with Dublin GAA, Dublin LFGA and Dublin Camogie for a further five years.  The announcement

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Walkers Oven Baked Potato Snacks and Snack a Jacks Launch New Strand Sponsorship

    Walkers Oven Baked Potato Snacks and Snack a Jacks Launch New Strand Sponsorship

Walkers Oven Baked Potato Snacks and Snack a Jacks, part of PepsiCo’s ‘Better For You’ range, have teamed up with

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Ornua Appoints Chief Executive Designate

    Ornua Appoints Chief Executive Designate

The Board of Ornua, Ireland’s largest exporter of Irish dairy products, has appointed John Jordan as Chief Executive Designate. John

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Ecocem Rebrands

    Ecocem Rebrands

Ecocem Ireland and Ecocem GB have launched a new brand. Ecocem is Europe’s largest independent specialist producer of GGBS (Ground Granulated

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Hi-Spirits Ireland to Distribute Paddy Whiskey

    Hi-Spirits Ireland to Distribute Paddy Whiskey

Hi-Spirits Ireland is to take over the distribution of Paddy Whiskey in the Irish market from July 1st 2018. Until the handover date,

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Guinness Remains Ireland’s Most Valuable Brand at €2.1 Billion

    Guinness Remains Ireland’s Most Valuable Brand at €2.1 Billion

Guinness remains Ireland’s most valuable brand after growing by 5% over the last year to a brand value of €2.1

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Fine Grain Property acquires 60,000 square feet office development in Cork Airport Business Park

    Fine Grain Property acquires 60,000 square feet office development in Cork Airport Business Park

New Year, new acquisition! Fine Grain Property is delighted to announce it has acquired a 60,000 square feet office development

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New Fáilte Ireland Food & Drink Strategy

    New Fáilte Ireland Food & Drink Strategy

The Irish Tourism industry needs to work towards changing the perception amongst overseas visitors to reposition Irish food and drink

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Visitors to Irish Whiskey Distilleries Up 11% in 2017

    Visitors to Irish Whiskey Distilleries Up 11% in 2017

The number of visitors to Irish whiskey distillery visitor centres reached 814,000 in 2017, according to new figures published by

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National Pen Celebrates 30 Years in Dundalk

    National Pen Celebrates 30 Years in Dundalk

National Pen, a leading global provider of personalised marketing merchandise, is celebrating its 30th anniversary in Dundalk. The expansion, creating 250

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Irish Cream Liqueur Recovers From ‘Lost Decade’

    Irish Cream Liqueur Recovers From ‘Lost Decade’

The Irish Spirits Association (ISA) has launched a Love Irish Cream Liqueur campaign. In the lead-up to Christmas, which is a very

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It’s Take Off For Cork’s Food and Drink Producers

    It’s Take Off For Cork’s Food and Drink Producers

Taste Cork is teaming up with The Loop at Cork Airport to showcase the very best of Cork’s outstanding, locally

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