Industry & Business

C&C to partner with US brewer Pabst

 Breaking News
  • Neueda Technologies Establishing a Software Engineering Hub in Athlone Neueda Technologies, a privately-owned IT Training, development and consulting services company headquartered in Belfast, is establishing a Software Engineering Hub in Athlone, Co. Westmeath, employing 200 staff over four years. The project is supported by the Irish Government through IDA Ireland. The company will undertake software development services for global telecommunications and financial services clients at [...]...
  • Progress at Last! – British Irish Chamber Welcomes UK White Paper on Brexit The British Irish Chamber of Commerce has welcomed the publication of the white paper on Brexit by the UK Government but has called for a full agreement on services to be sought.   Commenting after the publication of the white paper, John McGrane, the Director-General of the British Irish Chamber of Commerce, said: “At last we [...]...
  • Fexco to Create 175 New Jobs in Ireland’s South West Irish-international fintech company, Fexco has announced a significant expansion of its operations headquartered in Killorglin, Co Kerry creating 175 new jobs over 3 years. The jobs form part of Fexco’s expansion strategy reinforcing the South West’s position as the driving force of Ireland’s fintech industry. The announcement was made in Killorglin by Julie Sinnamon, CEO of [...]...
  • Reliance on UK Exports Could Lead to High Brexit Cost Increases For Irish Firms Irish-owned firms rely heavily on the UK as the source of intermediate inputs, which are goods used to produce a final product. Over half of the total imports used by Irish-owned firms are sourced in the UK with many importing solely from the UK market. Many Irish-owned companies are therefore highly exposed to cost increases [...]...
  • Center Parcs Serves Up €5.2 Million in Contracts to Irish Food Companies Four of Ireland’s top food companies will benefit from a significant boost to their businesses as Center Parcs announces the awarding of food supplier contracts to its Center Parcs Longford Forest resort – due to open in summer 2019 – worth a combined total of €5.2 million. Center Parcs has awarded the following food supplier contracts: Dublin [...]...

C&C to partner with US brewer Pabst

C&C to partner with US brewer Pabst
December 11
09:30 2015

C&C Group has announced a new long term partnership agreement with Pabst Brewing Company for the sale and distribution of C&C Group’s cider brands within the US.

Under the terms of the deal, the US brewer will have the exclusive license to distribute, market and sell all of C&C’s cider brands in the US.

These include premium craft cider brands Woodchuck, Gumption, Wyder’s and Hornsby’s.

The deal also includes all of C&C’s imported cider brands in the US, including Magners and Blackthorn.

It will take effect from next March.

“PBC is a leading player in the US market and the strength of their portfolio and market access will help us strengthen our position in the US cider category,” said Stephen Glancey, C&C Group’s chief executive.

Mr Glancey said the company expects cider’s share of the beer market to grow by double digits and to reach 3% over the next five to seven years.

C&C will retain full ownership of its US cider brands and related assets, including the cidery in Vermont, America’s largest facility dedicated to cider production. It will also keep the distribution rights for the US cider brands in all markets outside the US.

But under the terms of the agreement, PBC has a long term option to acquire C&C Group’s US Cider Brands and related assets, subject to any regulatory approvals.

The company said that consideration will be determined at the time of any exercise of the option.

C&C Group is a manufacturer, marketer and distributor of branded cider, beer, wine and soft drinks.

Pabst Brewing Company, established in 1844, is the largest American-owned brewery with over 30 beers in its portfolio.

About Author



Related Articles

New Subscriber

Subscribe Here


National Manufacturing Conference & Exhibition 2018

NIBRT Springboard Success Stories

Upcoming Events

  • No upcoming events
AEC v1.0.4