Industry & Business

C&C’s sales boosted with good weather

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C&C’s sales boosted with good weather

July 07
11:40 2016

download (1)Cider sales at Irish drinks company C&C have boosted with the good weather Ireland received in March and May as the volume of Bulmers shipped jumped by 9pc in the three month period to the end of May.

In a statement released to shareholders this morning C&C said that “decent weather” had helped the Bulmers brand.

“There is momentum in the Corona brand and our wine portfolio and boutique beer range are beginning to perform. Heverlee and Clonmel 1650 were up 67pc and 65pc respectively in the on-trade in Northern Ireland,” the company said.

The company also added that the European football championships in France have been good for trade across Ireland in June, however, C&C said its outlook for the year ahead is cautious.

In a trading update it said: “The result of the referendum in the UK brings with it uncertainty, volatility and a lack of visibility.”

In a statement released to shareholders this morning C&C said that “decent weather” had helped the Bulmers brand.

The increase in sales comes as a welcome boost for the company that went through a challenging 2015 that saw bad weather hamper cider sales.

C&C said that its cider category in the US remains in negative territory, however the company said Pabst Brewing has made good progress in integrating, consolidating and rebranding its business.

Volume shipped by brand in the first quarter represented a considerable improvement on the trends of last year.

Bulmers (+9%) and Tennent’s (+4%) saw a rise here, while in the UK Magners demand shot up by 24%.

C&C shares have risen 5% on the ISEQ in morning trade in Dublin off the back of the trading update.

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