Industry & Business

Grafton Merchanting ROI Rebrands to Chadwicks Group

 Breaking News
  • Huckletree Announces European FinTech Hub in Dublin 4 Huckletree, the pan-European co-working space operator and accelerator, has announced it will open Ireland’s first fintech co-working hub in Dublin, establishing a European Fintech Hub similar to Barclays RISE, Level39 London and Lhoft Luxembourg. Located in The Oval, Ballsbridge, Dublin 4, the ambition for the fully equipped 23,500 sq ft space is to be a leading [...]...
  • Rye River Brewing Company Crowned the World’s Most Decorated Independent Craft Brewery Irish craft beer brewery, Rye River Brewing Company, has been crowned the world’s most decorated independent craft brewery at the World Beer Awards 2019. Rye River Brewing Company has achieved critical acclaim on the world stage, winning an unprecedented 21 World Beer Awards in 2019, officially making it the “World’s most decorated independent craft brewery”. The Celbridge-based brewery [...]...
  • Health Plan Technology Company Chooses Northern Ireland For New Software Engineering Centre American company HighRoads has announced that it is establishing a product development Centre of Excellence in Belfast to support its rapid growth, and the company plans to recruit at least 20 professionals over the next three years. This team will bring together experts in engineering, product management, and engineering operations to support the creation and expansion [...]...
  • InvoiceFair to Co-Host Seminar on Working Capital Funding For SME Growth in Shannon InvoiceFair, which provides SMEs with alternative working capital funding options through its marketplace platform, is co-hosting a finance seminar for SMEs in Shannon, County Clare. The seminar, co-hosted with Shannon Chamber and Grant Thornton, is designed for companies that need to fund purchase orders, contracts, statement of works, or for companies that need to be [...]...
  • Voxbit Disrupting Telecoms Sector With Innovative Technology Belfast company Voxbit has won business in Great Britain worth more than £3.5 million for its innovative new internet-based business phone platform, byphone, less than 18 months after launching. The firm is challenging global players in the communications market with its Voice over Internet Protocol (VoIP) platform, which was developed with research and development support [...]...

Grafton Merchanting ROI Rebrands to Chadwicks Group

Grafton Merchanting ROI Rebrands to Chadwicks Group
September 06
11:40 2019

Grafton Merchanting ROI, Ireland’s leading building merchanting company, is rebranding to Chadwicks Group as part of a €5 million investment programme in the business. The €5 million investment over the next three years includes a nationwide rebrand, in-branch refurbishments and a technology upgrade to enhance the overall customer experience. All Chadwicks Group branches will remain in their current locations across Ireland where the same people will deliver a whole new customer experience.

Chadwicks Group operates from over 50 locations nationwide. Of these 50 locations, all Heiton Buckley branches will now move to the Chadwicks brand, bringing the total number of Chadwicks branches to 37. Rebrand activity is expected to be complete by April 2020 while refurbishment activity will continue throughout the three-year period. Destination brands where there is a unique area of speciality within the Chadwicks Group will retain their current brand name. These include:

  • Heiton Steel
  • Panelling Centre
  • Davies
  • Telfords
  • Cork Builders Providers.

Technology upgrade

As part of the overall investment, Chadwicks Group is investing in its technology systems to improve overall customer experience and create a more seamless user experience to make life easier for its customers. The first step in this overhaul is the migration of all financial and product administration information for customers to a centralised ERP system, meaning customers will have access to their credit from any of its locations nationwide. This change in process will allow customers to shop in 43 of the Chadwicks, Heiton Buckley and Panelling Centre branches at any time and receive one centralised statement every month, providing consistency in pricing and greatly reduce administration for our customers.

Branch refurbishment 

Chadwicks Group is also investing in its branches across the country as part of an ongoing refurbishment programme. The new-look Chadwicks branches will house the latest styles and top brands on the market. New shelving, flooring, signage, counters and layout have all been installed, allowing customers to have a more hands-on experience with products.  To date, seven branches have undergone a refurbishment and eight more branches are planned to be revamped by the end of 2019.

Speaking on the announcement, Patrick Atkinson (pictured), CEO of Chadwicks Group, said: “The launch of the Chadwicks Group in Ireland marks a significant day in our company history. This significant investment in our brand and technology over the next three years will provide our customers with a new and enhanced user experience across the Chadwicks Group estate.

“The construction sector is changing, and Chadwicks Group is helping to drive that change through better use of digital technology to improve customer experience and through closer integration of our businesses to ensure a complete and frictionless experience. Our mission is to provide a best-in-class customer experience and to ensure our service offering is consistent with our customers’ needs as the construction industry evolves. This investment will enable us to offer better consistency of experience, product selection and value across all our branches.

“I would like to thank all our colleagues, who are the heart and soul of the Chadwicks Group, they have played a tremendous role throughout this process and this wouldn’t be possible without their ambition and cooperation. I look forward to achieving great things with them in the coming years.”

About Author



Related Articles

New Subscriber

Subscribe Here


National Manufacturing Conference & Exhibition 2018

NIBRT Springboard Success Stories

Upcoming Events

  • No upcoming events
AEC v1.0.4