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Guinness sales boost Diageo performance

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Guinness sales boost Diageo performance

July 28
10:06 2016

imagesSales of Guinness sales both on the island of Ireland and globally rose by 4% in the year to the end of June, according to results announced from Diageo.

Diageo said the increase was due to “continued successful innovations” from its Brewers project.

“Hop House 13 Lager has proven to be a stand out success gaining almost 3pc share of lager beer in the Republic of Ireland,” the company added.

The results also show sales of Diageo’s liqueur brands grew by 3% off the back of strong growth by Baileys in the UK, as well as in continental Europe.

However, on the island of Ireland net spirit sales fell 1% in the last 12 months, while other Diageo beer brands declined by 4%.

Guinness also gained market share in Britain, and posted double digit growth in Cameroon and Ghana.

Overall Diageo said its strong performance in the last year was helped by comprehensive marketing campaign that incorporated big sporting events, music festivals, and other occasions.

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