Industry & Business

Innovation Centre Drives Decade of Growth at Willowbrook Foods

 Breaking News
  • Greencore to Divest US Business in $1 Billion Deal Greencore Group, the Irish and UK convenience food business, has agreed to sell its entire US business to an affiliate of Hearthside Food Solutions for US$1.075 billion (£817 million) on a cash and debt-free basis. Hearthside is a major US contract food manufacturer with a heritage in US food industry outsourcing. The disposal will leave [...]...
  • Research and Innovation Critical to Business Success Post Brexit The Managing Director of the Industry Research and Development Group (IRDG) says increased investment in research and innovation by both the business sector and the State is critical in order for Irish businesses to survive the hard hitting impact of Brexit. Denis Hayes says despite budget 2019 proposals State expenditure on research and innovation will [...]...
  • Irish Distillers to Invest €150 Million in Sites in Cork and Dublin Irish Distillers has announced investment of over €150 million in its sites in Cork and Dublin to meet demand for its products as the Irish whiskey renaissance continues apace. This is accelerated by the continued growth of the company’s flagship Jameson brand, which is now in double or triple-digit growth in more than 80 markets [...]...
  • CM Precision Components Opens New Purpose-built Factory in Downpatrick Downpatrick-based CM Precision Components Ltd has officially opened its new 16,000 sq ft manufacturing facility at Invest Northern Ireland’s Killough Road Industrial Estate. The advanced engineering firm has invested almost £1 million in the construction project, to expand its production capabilities and meet the growing demands of its customers. CM Precision Components produces precision machined components for [...]...
  • Arkphire Secures New Investment IT solutions and networking company, Arkphire, has announced that Bregal Milestone, a private capital firm, has completed an investment into the business. The investment by Bregal Milestone comes from their new €400 million pan-European fund dedicated to investing in high-growth European companies. Typical commitments from Bregal Milestone range from €20 million to €60 million. Arkphire provides [...]...

Innovation Centre Drives Decade of Growth at Willowbrook Foods

Innovation Centre Drives Decade of Growth at Willowbrook Foods
May 21
10:19 2018

Ireland’s largest bagged salad producer and specialist in prepared vegetables, Willowbrook Foods, has marked the tenth anniversary of its Innovation Centre in County Down, describing it as instrumental in helping the business grow by on average 18% year on year over the past decade. The centre, at Willowbrook’s Killinchy headquarters, was designed in 2008 to be a hub for new product development, led by consumer trends and advances in technology so the company could meet bespoke orders for its customer base across the retail and foodservice sectors.

John McCann MBE (pictured above), Managing Director of Willowbrook Foods, comments: “We set about building a facility with modern kitchens, state-of-the-art tasting and packing areas, and, most importantly, a first-class team of staff specialising in all elements of product development. A major investment for us at the time, the Centre has allowed us to perfect our offering to customers to reflect emerging food trends with the best ingredients, flavour, texture and shelf life. We have been able to enter into new markets such as healthcare and travel catering through our ability to develop bespoke product lines and pack formats through the Innovation Centre.”

John McCann believes the Centre has allowed Willowbrook to stay ahead of consumer trends, in particular the huge rise in demand for foods that are both convenient and health-oriented: “Consumer needs are ever-evolving and we have been able to stay one step ahead of the demand for healthy, convenient salad and vegetable products thanks to our Innovation team’s expertise. To use one product example, we have developed and perfected a full range of mashed vegetable lines, including potato, carrot, swede, parsnip and sweet potato.  This range contains no additives. Equally we have been able to develop more niche health-focused lines including non-dairy, low-salt, mashed potato, for catering use within the healthcare sector. This innovative work continues through our development into the free from and vegan markets.”

Willowbrook Foods supplies its products across the UK and Ireland and is currently developing lines for international customers in Dubai and Hong Kong. With further ambitious growth plans in place, Willowbrook Foods opened a second production facility in Newtownards earlier this year, aimed at doubling its production capacity, and is seeking to extend its existing headquarters and employee base.

About Author

admin

admin

Related Articles

New Subscriber





Subscribe Here



Advertisements



















National Manufacturing Conference & Exhibition 2018

NIBRT Springboard Success Stories



Upcoming Events

  • No upcoming events
AEC v1.0.4