Industry & Business

Irish Gin Producers Aim to Treble Sales to 5 Million Bottles by 2022

 Breaking News
  • OPW Prepared For No Deal Brexit “If there is a ‘crash-out’, we will be ready. We are working 24/7,” said Maurice Buckley (pictured), Chairman of the Office of Public Works (OPW) and Vice President of Engineers Ireland, about preparations for installing infrastructure at ports and airports in the event of a ‘no deal Brexit’. “Eighteen separate construction projects are now underway [...]...
  • Irish Builders Face Cost Hikes in UK Materials The vast majority of building materials used in the Irish construction sector are either sourced in the UK or enter Ireland through international distributors in Britain and represent a major risk for the industry, according to executives at the recent National Construction Summit in Citywest, Dublin – writes John Whelan (pictured above). And a huge majority of [...]...
  • Marketing Campaign Worth €1.2 Million Unveiled by Guaranteed Irish Guaranteed Irish, the not-for-profit business membership organisation championing 600+ homegrown and international businesses in Ireland, has unveiled a new marketing campaign worth €1.2 million, aimed at showcasing its members’ success. The campaign has been launched to coincide with Guaranteed Irish Month, an annual event running throughout March that shines a spotlight on businesses in Ireland [...]...
  • Jameson Enters the Top 10 Premium Spirits Brands in the World List Jameson Irish whiskey, which is produced by Irish Distillers at Midleton Distillery in Cork, has entered the top 10 of IMPACT magazine’s annual ‘Top 100 Premium Spirits Brands Worldwide’ list for the first time ever, after increasing sales 10% to a record 7.5 million nine-litre cases in 2018. In addition, Jameson scored its 18th consecutive year [...]...
  • Growth in Demand For Waste Handling Equipment Expected Sales of waste handling and processing equipment are conservatively expected to increase by 5% to 10% annually in unit terms over the next decade, and possibly beyond, according to a study being conducted by leading Birdhill and Rathcoole-based plant and equipment distributor, McHale Plant Sales. Conscious of the growing importance of waste management, and of the [...]...

Irish Gin Producers Aim to Treble Sales to 5 Million Bottles by 2022

Irish Gin Producers Aim to Treble Sales to 5 Million Bottles by 2022
April 10
13:31 2018

Irish gin producers want to treble sales by 2022, with the aim to sell 5 million bottles or 400,000 9-litre cases around the world, according to the Irish Spirits Association (ISA). The ISA has launched a Strategy for Irish Gin 2018-2022, which aims to promote the worldwide growth of Irish gin over the next five years by developing world-leading standards for quality and authenticity.

2017 was a breakthrough year for Irish gin. Exports more than trebled and 130,000 cases of Irish gin were sold around the world. In response to this growth, the ISA created an Irish Gin Working Group to create this strategy for further growth.

The new strategy identifies the main target markets for Irish gin. While Ireland will remain the most important market, Irish Gin producers have identified the UK, Spain, Germany, the USA and Canada as the priority export markets. The strategy also sets out four key goals and a number of actions to deliver on the vision and growth targets for Irish gin.

Firstly, the industry wants to develop world-leading standards for Irish gin. This involves creating an Irish Gin Standard for quality and authenticity that will be enforced on a national and international level. The ISA will also work with producers to develop and promote a recognised gold standard logo for Irish distilled gin.

Secondly, producers will promote Irish gin worldwide, starting with the five key target markets. This involves working with state organisations to promote Irish gin in trade missions, promotional campaigns, trade fairs and events in these markets. Recently the ISA took part in a successful Government led trade mission to Canada where it promoted Irish gin.

Thirdly, the industry aims to help sustain a vibrant home market for gin. As part of this it will work to avoid unnecessary over-regulation, with gin producers identifying the labelling proposals in the Public Health (Alcohol) Bill as a key area of concern.

Finally, the industry will support the viability of Irish gin producers. This involves working with state agencies to support the growth of these companies as well as development into new areas such as,for example, the creation of visitor centres.

Pat Rigney (pictured above), chair of the Irish gin working group in the Irish Spirits Association and founder of The Shed Distillery in County Leitrim, said: “The Irish gin industry is ambitious, and our ambitions are increasingly global. Irish gin is already regarded as a world-leader in terms of quality and authenticity. As sales begin to increase at home and abroad, we want to ensure that we can take advantage of this positive growth trajectory by developing world-leading, consumer focused standards, building on Ireland’s reputation for great food and drink. Export-growth is vital, and we have identified five priority international markets that we wish to target for growth with the support of Government and statutory partners. Export-growth will support job creation through Ireland and help deliver on the Government’s FoodWise 2025 targets.”

Brian Fagan, Founder and Director of Glendalough Distillery in County Wicklow, said: “Irish gin has enjoyed significant growth over recent years and it is important that the industry works together to ensure the sustainability and continued growth of the category. It is our hope that by implementing the highest possible standards, continuing to innovate and working together to promote the category on a global scale, Irish Gin will gain an international reputation equal to that of Irish whiskey and Irish cream liqueur. Given that Glendalough Wild Botanical Gin is now selling well from Tokyo to Toronto – and 40 markets in between – we are extremely confident in the outlook for the Irish Gin category in the years to come.”

Peter Mulryan, Director of Blackwater Distillery in County Waterford, said: “We have seen that consumers in the home market and in export markets really respond well to the quality and authenticity we offer through our products. As we continue to grow as an industry, it’s vital that we maintain these key points of differentiation. The proposal for an Irish Gin Standard is key to this. The standard is all about transparency, it lets consumers know that they are buying a quality gin that is distilled in Ireland.”

About Author

admin

admin

Related Articles

New Subscriber

Subscribe Here



Advertisements





















National Manufacturing Conference & Exhibition 2018

NIBRT Springboard Success Stories



Upcoming Events

  • No upcoming events
AEC v1.0.4