Industry & Business

Lowe Rental Aims High With New Website Targeting Global Sales

 Breaking News
  • Fáilte Ireland Ramps Up Brexit Preparations With €5 Million Investment Fáilte Ireland – the National Tourism Development Authority – will invest €5 million to support the tourism sector as it prepares for Brexit. The announcement marks a significant ramping up of activities to ensure Irish tourism is both ‘product-ready’ and ‘industry-ready’ ahead of the UK withdrawal from the EU. The investment comes as new figures published by Fáilte Ireland [...]...
  • €750,000 Competitive Start Fund For Start-ups in All Sectors The 2019 Competitive Start Fund (CSF) will open to all sectors for applications on Tuesday 29th January, 2019. The €750,000 fund will provide up to €50,000 in equity funding for up to 15 successful entrepreneurs and start-ups. The fund closes to applications at 3pm on Tuesday, 12th February 2019. The Competitive Start Fund provides entrepreneurs and [...]...
  • Cork Chamber to Mark its 200 Year Anniversary Cork Chamber of Commerce have launched their 200 year anniversary programme, with the announcement that the President of Ireland, Michael D. Higgins, will give the keynote speech at this year’s Annual Dinner. In his first address to a business audience since his second term inauguration, the President will address attendees at the sell-out Annual Dinner in [...]...
  • Visitors to Irish Whiskey Distilleries Up 13% in 2018 The Irish Whiskey Association (IWA) has published statistics which show that there were 923,000 visitors to Irish whiskey distilleries in 2018. This marks a 13.4% increase on 2017, when visitor numbers reached 814,000. The figures are based on returns from 13 Irish whiskey distillery visitor centres and brand homes located across the island of Ireland. Overseas [...]...
  • Ulster Bank Introduces ClearSpend – A Market-first Free Mobile App Ulster Bank has introduced the innovative ClearSpend mobile app to its Irish business customers, becoming the first bank in Ireland to put real time, company budget control in customers’ pockets. The free app was developed in partnership with Silicon Valley start-up SpendLabs. The first of its kind, ClearSpend allows businesses to set budgets at company, business [...]...

Lowe Rental Aims High With New Website Targeting Global Sales

Lowe Rental Aims High With New Website Targeting Global Sales
January 03
15:13 2019

Global indigenous business Lowe Rental has invested significantly in its e-commerce and e-marketing capabilities to drive further growth across its worldwide customer base. With support from Invest Northern Ireland, the business has launched a completely new integrated online platform which encompasses nine regionalised sites with over 2400 unique pages.

Headquartered in Lisburn, The Lowe Rental Group is a worldwide rental specialist in refrigeration, commercial catering equipment and cold rooms to the exhibition, events and retail sectors. The company has strategic locations in USA, Europe, UAE and Asia.

Commenting on the project, Stuart Penrose, Group Head of Marketing, said: “At Lowe Rental we are actively investing in diversification and improving efficiencies with a view to increasing our competitiveness and gaining additional market share. At the centre of these improvements are ever strengthening internal and external communication techniques, of which our new online platform is critical.

“We are delighted with the functionality of our upgraded website and have seen positive traction already with an uplift in new business leads and greater international spread of visitors. The technical and financial support of Invest NI ensured we could fully implement this project to the scale and desired timescale we needed to maximise the opportunities resulting from our investment.”

Niall Casey, Director of Skills and Competitiveness, Invest Northern Ireland, added:“This project was an important investment for the business, allowing Lowe Rental to segregate sales and marketing campaigns across regions and also streamline its ordering process. Lowe Rental has a proactive relationship with Invest NI and has gained the technical expertise needed to position the company to further develop its customer base. It is an excellent example of the many indigenous, high growth businesses generating export success through innovation.”

The Lowe Rental Group employs 130 people of which 56 are currently located in Lisburn.

About Author



Related Articles

New Subscriber

Subscribe Here


National Manufacturing Conference & Exhibition 2018

NIBRT Springboard Success Stories

Upcoming Events

  • No upcoming events
AEC v1.0.4