Industry & Business

SuperValu Returns to Top Spot in Irish Grocery Market

 Breaking News
  • Kells Tech Hub Can Play a Major Role in Regional Enterprise Development Following 24 months of research, planning and development, the new Kells Tech Hub has been officially launched. The Kells Tech Hub is a world class regional enterprise development facility that will, through collaboration, clustering and creative thinking, help to support, promote and develop a culture of entrepreneurship in Kells, throughout Meath and across the wider [...]...
  • Three Early-Stage Start-ups Spin-in to NovaUCD Three early-stage start-ups have become the latest companies to spin-in to NovaUCD and join the community of entrepreneurs at University College Dublin’s (UCD) Centre for New Ventures and Entrepreneurs. Over 25 companies, employing some 200 people, are currently located at NovaUCD. The three companies, EPIC Conjoint, This is Seaweed and Travacoin, have located to NovaUCD in [...]...
  • Irish Exporters Association Launches 18th Export Industry Awards The Irish Exporters Association, in partnership with platinum sponsors KPMG and Trinity Business School, Trinity College Dublin, has announced that the 18th Export Industry Awards are now open for applications and launched the Alumni Programme for 2018. Companies can now submit their online application at http://www.irishexporters.ie/export-industry-awards/ to compete across 11 export industry related categories and be in with [...]...
  • Tourism Industry Very Upbeat on Prospects for 2018 Despite Wet and Cold Start to Year A difficult start to the year – due to weather conditions – somewhat dampened tourism sentiment for many sectors but most businesses report a positive outlook for the remainder of the year. This was one of the findings from the latest Fáilte Ireland Tourism Barometer, a survey of more than 500 tourism businesses around the country. [...]...
  • Skillnet Ireland – Without Upskilling, Businesses in Ireland Could Lose Competitive Advantage Skillnet Ireland (formerly Skillnets), the national agency for workforce development, has been launched at an event in Co Clare to promote upskilling within enterprise. Its mission is to facilitate increased participation in enterprise training and workforce learning in Ireland. Skillnet Ireland brings together 67 Skillnet Enterprise Learning Networks across the country under one unified brand [...]...

SuperValu Returns to Top Spot in Irish Grocery Market

SuperValu Returns to Top Spot in Irish Grocery Market
May 10
09:36 2018

The latest grocery market share figures from Kantar Worldpanel, published for the 12 weeks ending 22 April 2018, show the Irish grocery market continuing to perform strongly, with overall sales up 3.1% on last year. SuperValu has returned to pole position with a 22.3% share of the market, the first time the retailer has held top spot alone since July 2017. Tesco and Dunnes follow closely in second and third with 22.2% and 21.9% share of the market respectively.

Douglas Faughnan, consumer insight director at Kantar Worldpanel, comments: “SuperValu has attracted more shoppers through its doors and persuaded its customers to buy more items per trip. In addition, while performance remains strong in its Munster heartland, SuperValu’s growth in the capital is particularly noteworthy. The retailer’s sales in Dublin grew 4.5% compared to last year, second only to Tesco which saw growth of 7.4% in the city.

“Tesco has continued to build on its strong start to 2018. Overall sales are up by 6.1%, almost twice that of the market as a whole.  While Tesco’s performance in Dublin is strong the rest of Leinster contributed the most to growth, with the retailer’s share jumping from 26.1% to 28%. In contrast, Dunnes’ impressive share growth in Connaught and Ulster was offset by a drop in the Dublin region, where share fell from 26.2% to 24.8%.”

Lidl and Aldi were the second and third fastest growing retailers this period, with sales up 4.2% and 3.0% respectively. Lidl’s growth was predominantly driven by its sales in Leinster (excluding Dublin), whereas Aldi experienced a strong 12 weeks in Munster, Connaught and Ulster.

Douglas Faughnan continues: “Over the past 12 months Irish households have consolidated their spend, relying more heavily on their preferred retailer. This effectively means that most of the grocers were seeing fewer shoppers through their doors. However, this period marks a notable turnaround with Tesco, SuperValu, Aldi and Lidl all attracting more shoppers than they did a year ago. A 3.1% increase in the number of shoppers visiting Tesco generated additional revenue of €13 million and contributed significantly to the retailer’s overall performance. Although increased shopper numbers driving growth for the other retailers was less significant, it does mark a reversal in recent shopper behaviour.”

Frozen food sales proved a lucrative source of revenue for the traditional retailers. Sales of frozen food at Tesco, SuperValu and Dunnes outpaced those off fresh, chilled and ambient food and drink while overall frozen sales rose 7.3%, in line with Iceland’s continued expansion in Ireland. The British retailer has attained a 6.3% share of frozen sales, driven by increased footfall through further store openings.

Total Take Home Grocery – Consumer Spend 12 weeks to
23 April 2017
12 weeks to
22 April 2018
% change in value sales
%* %* %
Total Outlets 100.0% 100.0% 3.1%
Total Multiples 88.8% 88.9% 3.2%
SuperValu 22.8% 22.3% 0.8%
Dunnes 22.0% 21.9% 2.4%
Tesco 21.5% 22.2% 6.1%
Lidl 11.3% 11.4% 4.2%
Aldi 11.2% 11.2% 3.0%
Other Outlets 11.2% 11.1% 2.4%

*Percentage share of Total Grocers

About Author

admin

admin

Related Articles

New Subscriber





Subscribe Here



Advertisements



















National Manufacturing Conference & Exhibition 2018

NIBRT Springboard Success Stories



Upcoming Events

  • No upcoming events
AEC v1.0.4