Industry & Business

Tourism Ireland launches Women’s Rugby World Cup campaign

 Breaking News
  • Zevas Communications to Create 50 New Jobs in Cork Zevas Communications, a national and global leading provider of outsourced sales services, has announced the creation of 50 new jobs in Cork. The 50 new positions to be filled immediately, are as a result of Zevas’ sustained growth and development strategy, resulting in winning two new contracts with international global digital technology companies. The announcement follows the [...]...
  • House Prices Could Rise By 20% From 2017 to 2020 New ESRI research analyses a number of demographic and economic factors to forecast trends in house prices. The research finds that over the period from 2017-2020, house prices could rise by 20% in real terms if projections for strong economic growth over the period are realised and if the slow rate of housing supply continues. The [...]...
  • Invest NI Expands International Network With New Office in Sydney Invest Northern Ireland is to increase its presence in Australia with a new Regional Manager to be based in Sydney. The announcement was made as Invest NI’s Chief Executive, Alastair Hamilton was leading a recent trade mission to Australia. The trade mission includes thirteen companies from a number of leading Northern Ireland sectors including ICT, Advanced [...]...
  • Redevelopment of Páirc Uí Chaoimh Voted Best National Engineering Project of 2017 The redevelopment of Páirc Uí Chaoimh has been voted national Engineering Project of the Year for 2017 at eighth Engineers Ireland Excellence Awards. The regeneration of the stadium, home of Cork City and County GAA activities since it was established in 1898, has resulted in a multi-purpose floodlit bowl-shaped venue that can accommodate a capacity [...]...
  • Ireland Has Relatively Strong Infrastructure With Some Sectoral Weaknesses A recent IMF Assessment evaluating Ireland’s public investment in infrastructure finds that infrastructure levels and management practices are generally well developed, but areas where improvements can be made have been identified. A number of recommendations have been made by the IMF and the process of addressing these recommendations is being implemented. During July this year, an [...]...

Tourism Ireland launches Women’s Rugby World Cup campaign

Tourism Ireland launches Women’s Rugby World Cup campaign
July 05
09:00 2017

Tourism Ireland has announced details of its new promotional campaign to leverage the tourism benefits of the upcoming Women’s Rugby World Cup. The announcement was made as the Women’s Rugby World Cup 2017 Trophy Tour arrived in the Tourism Ireland office in Dublin.

Tourism Ireland is urging rugby fans and potential visitors everywhere to come for the games and then stay for the craic – reminding them that, in Ireland, we love our rugby and we’re prepared to be the perfect host for this year’s tournament in Dublin and Belfast. Pool stages kick off on 9 August in Dublin (in UCD) and the finals will be played in Belfast (Queen’s and Kingspan Stadium) on 22-26 August.

Tourism Ireland will take every opportunity to leverage the tourism benefits of the Women’s Rugby World Cup over the coming weeks – spreading the word through its promotions around the world in key rugby-loving countries, including Great Britain, Australia, New Zealand, France, Japan, Canada and the United States. Campaign activity will include:

A new video, highlighting the welcoming nature of the island of Ireland and its people; click here to view (as well as an English version, the video is also available in Japanese, French, Italian and Spanish);

A specially created page on Tourism Ireland’s international website, Ireland.com, which attracted about 19.37 million visitors last year;

Extensive social media activity, including posts on Facebook (Tourism Ireland has almost 4 million fans worldwide) and on Twitter (over 403,000 followers); and

A major PR and publicity push to Tourism Ireland’s 20,000 international media contacts.

Niall Gibbons, CEO of Tourism Ireland, said: “Rugby has emerged as one of Ireland’s most successful sports and we are really pleased that the Women’s Rugby World Cup is taking place here next month. Tourism Ireland’s latest campaign is designed to encourage rugby fans around the world to visit the island of Ireland this summer. We’re inviting them to come and join in the electric atmosphere of Dublin and Belfast’s great sporting arenas and explore these beautiful cities as they enjoy the games. Our message is that the island of Ireland is a fantastic place to visit – where they’re guaranteed a wonderful experience and the warmest of welcomes.”

In France, Tourism Ireland will partner with Midi Olympique – a bi-weekly rugby newspaper with about 100,000 readers – and its website, Rugbyrama.fr. An eight-page article about the island of Ireland will run in the 9 August edition, to coincide with the start of the tournament. Tourism Ireland will also support send-off events for the various women’s teams in France, Italy and Spain, before they depart for Dublin.

In Canada, Tourism Ireland will be an official promotional partner at Rugby Canada’s special send-off reception for the women’s team. The organisation is also running a competition to highlight the Women’s Rugby World Cup in Dublin and Ireland, with the chance to win a trip for two to Ireland, which will include tickets to one of Women’s World Cup matches.

About Author

editor

editor

Related Articles






New Subscriber





Subscribe Here



Advertisements
































National Manufacturing Conference & Exhibition 2016

NIBRT Springboard Success Stories



Upcoming Events

  • No upcoming events
AEC v1.0.4