Walkers Oven Baked Potato Snacks and Snack a Jacks Launch New Strand Sponsorship
Walkers Oven Baked Potato Snacks and Snack a Jacks, part of PepsiCo’s ‘Better For You’ range, have teamed up with TV3’s flagship entertainment and lifestyle programme, Xposé to announce an exciting new 10-week strand sponsorship. Walkers Oven Baked potato snacks, with 50% less fat* and Snack a Jacks, which contain 108 calories or less per standard bag, will partner with TV3’s Xposé and offer viewers some fun tips on how to snack and exercise differently.
Speaking about the strand sponsorship, Liz Finlay, Walkers Brand Manager, said: “The Xposé audience is perfect for our Walkers Oven Baked and Snack a Jacks range. This partnership allows us to offer viewers a tasty alternative to snacking differently, without compromising on taste – brought to life in a fun light-hearted series of stings.”
As Walkers Oven Baked range and Snack a Jacks both offer consumers the opportunity to ‘Snack Differently’, the strand sponsorship with Xposé will feature a series of stings fronted by TV3’s very own Cassie Stokes, to show viewers simple and accessible exercises to fit into their day, whether they are at home or at work.
Speaking about the new strand sponsorship, Debbie O’Donnell, Series Producer of Xposé, said: “We are delighted to team up with Walkers Oven Baked Potato Snacks and Snack a Jacks. We know our viewers come to us for great fashion, beauty and lifestyle content and it’s great to offer healthier snacking alternatives along with fun ways to incorporate exercise throughout their day.”
Walkers Oven Baked Potato Snacks are deliciously baked with 50% less fat than regular crisps and are available in Cheese & Onion, Salt & Vinegar, Sour Cream & Onion flavours. Snack a Jacks offers consumers a range of full bodied, full flavoured snacks which contain 108 calories or fewer per bag and are available in Salt & Vinegar, Sour Cream & Chive and Sweet Chilli. Both ranges are perfect for a lunchtime or mid-afternoon snack, with no compromise on taste.
*50% less fat than regular potato crisps
Pictured (L-R): Katie Hanley, Brand Partnerships Account Manager at Virgin Solutions; Cassie Stokes and Liz Finlay, Walkers Brand Manager, pictured at the Xposé studios TV3 to mark the beginning of theWalkers Oven Baked and Snack a Jacks new 10 week strand sponsorship.