Industry & Business

Waterford Greenway Launch Wins Top PR Award

 Breaking News
  • Fáilte Ireland Unveils Range of Measures to Sustain Tourism Growth For 2019 Creating a series of long-term tourism development plans for specific geographical locations, developing new festivals to lengthen the tourism season, and promoting careers in the tourism sector – these are just some of the key initiatives Fáilte Ireland’s CEO Paul Kelly has outline, as he set out plans for 2019. As the tourism agency looks to [...]...
  • Genesys Creates 200 New Tech Jobs and Establishes Global Artificial Intelligence Centre of Excellence Genesys®, the global leader in omnichannel customer experience and contact centre solutions, has announced it is creating 200 new technology jobs in Ireland over the next three years. The senior and highly skilled technical roles are based at the company’s new Galway office. The state-of-the-art facility serves as a Genesys research and development (R&D) hub [...]...
  • Bausch Health to Expand Contact Lens Manufacturing Facility in Waterford Bausch Health Companies will invest to expand contact lens manufacturing capacity at its Bausch + Lomb sites in Waterford, Ireland and Rochester in the US. The company is adding multiple production lines at these two sites to support the manufacture of its innovative daily disposable silicone hydrogel (SiHy daily) contact lenses. “Bausch + Lomb is one [...]...
  • PropertyBridges.com Successfully Completes First Ever Peer to Peer Property Loan in Ireland Propertybridges.com, Ireland’s new peer to peer lender to the property development marketplace, has just successfully fulfilled its first loan. Over 100 lenders piled into the 250k loan for a new mews build in Sandycove, County Dublin and supported the small developer as well as made 8.5% return for themselves. The whole process took less than [...]...
  • Inclusive and Sustainable Responsible Research & Innovation More citizens are involved in science through public engagement. Natural scientists and social scientists have formed collaborations. Users are leading innovation. Open access trends are changing the publishing system. Gender equality has gained political momentum. Together, these efforts form a European-wide approach called Responsible Research and Innovation (RRI). It implies that all of society (researchers, [...]...

Waterford Greenway Launch Wins Top PR Award

Waterford Greenway Launch Wins Top PR Award
June 27
15:39 2018

Leading communications agency Springboard PR & Marketing and Waterford City & County Council have won a prestigious national PR award for the launch of the Waterford Greenway. The campaign won Best Public Sector Campaign at the recent Awards for Excellence in Public Relations.

The awards were hosted by the Public Relations Consultants Association (Ireland), the Public Relations Institute of Ireland and the Chartered Institute of Public Relations Northern Ireland. Now in their 25th year, the Awards for Excellence celebrate best practice in Irish public relations, public affairs and communications.

Springboard PR & Marketing and Waterford City & County Council’s winning campaign centred on the launch of the Waterford Greenway, Ireland’s longest off-road walking and cycling trail. It officially opened in March of last year. Measuring 46 km, the Greenway stretches from Waterford city to Dungarvan and is a key attraction as part of Fáilte Ireland’s Ireland’s Ancient East experience.

Springboard’s Managing Director and Strategic Lead, Susie Horgan said: “We’re thrilled to have won the Award for Excellence in Public Relations for our work with Waterford City & County Council on the Waterford Greenway launch. To be shortlisted alone was such an honour, and to have won it is an achievement that we are so proud of. The launch of the Waterford Greenway was a fantastic PR and digital campaign to work on, and we are delighted to see that it’s fast becoming one of the top tourism attractions in Ireland.”

Michael Quinn, Deputy Chief Executive and Director of Economic Development & Planning at Waterford City & County Council, added: “This award is reflective of the hard work and dedication that was put into promoting the Greenway ahead of, and during, the launch. This significantly contributed to almost 250,000 people either cycling or walking the Waterford Greenway last year. It’s an extraordinary achievement, which in turn, has transformed Waterford and boosted the local economy.”

CAPTION:

Pictured at the Awards for Excellence in Public Relations are: Springboard PR & Marketing Managing Director and Strategic Lead, Susie Horgan (centre); and Springboard PR & Marketing Client Manager, Maria Tracey (right); with FleishmanHillard Dublin Managing Director, Rhona Blake (left).

About Author

admin

admin

Related Articles

New Subscriber





Subscribe Here



Advertisements



















National Manufacturing Conference & Exhibition 2018

NIBRT Springboard Success Stories



Upcoming Events

  • No upcoming events
AEC v1.0.4