Industry & Business

Pearlfisher designs packaging for Lurpak’s Slow Churned butter.

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Pearlfisher designs packaging for Lurpak’s Slow Churned butter.

November 19
10:47 2013

Independent design agency Pearlfisher has created the packaging for Lurpak’s new Slow Churned butter.

The presentation pack comes in the form of a fully recyclable brushed aluminium butter dish, and Pearlfisher handled brand strategy, structure innovation, packaging design and in-home experience.

Rory Fegan, Pearlfisher senior strategist, said the design had to sit well with Lurpak’s established branding. “The design challenge was to create a balance between the Lurpak brand equities and heritage and the artisan positioning of the new Lurpak Slow Churned Butter brand,” he said.

Lurpak Slow Churned butter is made using traditional dairy craftsmanship – the cream is churned very slowly and is made in small batches to allow a fuller taste and texture to develop.

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