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Eircom back in black, confirms rebrand as Q4 revenues surge 5pc to €325m

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Eircom back in black, confirms rebrand as Q4 revenues surge 5pc to €325m

Eircom back in black, confirms rebrand as Q4 revenues surge 5pc to €325m
September 01
09:11 2015

Quad play player Eircom has reported its first year-on-year growth in seven years with revenues up 5pc to €325m. The company plans to rebrand for the first time in 16 years to reflect its growing ambitions as a fibre broadband player that will reach 1.9m homes by 2020.

Eircom reported this morning that operating costs were down 5pc and EBITDA (earnings before interest and taxes) were up 3pc to €481m.

The incumbent operator said that its fibre footprint now passes 1.3m premises and will reach 1.9m homes and businesses across Ireland by 2020.

Later this month the company will introduce 1Gbps fibre-to-the-home technology.

The company said it has a total of 782,000 total broadband connections, up 9pc year-on-year.

‘The decision to launch a new brand underlines the extent to which the company has evolved our commitment to Ireland and our ambition for the future’
– RICHARD MOAT

Fibre broadband uptake was strong, growing from148,000 to 281,000 connections.

TV customers increased 19,000 to 40,000, including 25pc uptake by fibre customers.

Eircom’s mobile base grew by 28,000 to just over 1m, with 110,000 paying for fixed and mobile bundles.

Eircom said that it has over 280,000 paying 4G customers.

The main driving force for growth is clearly triple and quad-play bundles with 25pc of customer now paying for TV and mobile bundles. Eircom said it has 1.89 revenue generating units per customer, up from 1.73 a year ago.

Eircom’s total broadband base was 782,000, up 16,000 in the quarter and 64,000 in the year. Out of this retail was 454,000 declining by 2,000 while Wholesale broadband lines grew by 18,000 during the quarter to 328,000 lines at the end of June.

Eircom to rebrand for first time in 16 years
“This has been a transformative year in the financial and operational performance of the group,” said Eircom CEO Richard Moat.

“We passed a symbolic milestone in June, recording year on year revenue growth in the quarter for the first time in seven years, driven by both our fixed and mobile segments. It is the result of implementing a consistent strategy over the past three years centred on network investment that has provided much-improved product capability and compelling propositions to all our customer segments. 25pc of customers now avail of our TV or mobile bundles and we remain the only operator in the market to offer a quad play of services.”

Moat said that Eircom has invested over €290m in infrastructure in the past year, bringing the total investment to €1bn over the last three years.

“Today, Ireland’s largest fibre network reaches 1.3 million homes and businesses. This will continue at pace as we expand our network footprint to 1.9 million premises to help ensure that the economic recovery reaches all parts of the country. Later this month we will introduce fibre to the home technology as a commercial service that will offer speeds of up to 1,000Mb/s (1Gbps).

“Finally, it is also our intention to introduce a new brand for the company, with details revealed over the coming weeks.

“The decision to launch a new brand underlines the extent to which the company has evolved our commitment to Ireland and our ambition for the future.”

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